On March 17, 2015, Google announced that they have instituted a ratings system for apps and have begun reviewing apps submitted to the Google Play Store. This will result in a slight delay of a few hours, on average, before your published app will be made live in the Google Play Store. The ratings system is based on a questionnaire presented on a new tab in the Google Play Developer Console for your app (see image below).
Google states that existing apps will be marked “unrated” until a publisher goes into the Google Play Developer Console to complete the questionnaire. This can result in some apps being blocked in certain territories or for specific users. Therefore, Mag+ urges all Google Play app publishers to log in to the Google Play Developer Console and complete the questionnaire for all their apps.